Client Name:                                                            Date:
Project Manager:

Overview of the Project
(Describe the client and define the scope of the project?) Current or pending URLs?)
 

 
The Goals and Objectives
(What are the business and marketing objectives of the project? Short- vs. long-term? )

 
Tone and  Message
(What is the tone and manner; what are the overall personality traits the siteproject must communicate?)
 
 

 
The Target Audience
(What are the demographics, buying and usage habits; values, attitudes and computer skills of the intended users?)

 
 
 
 
Benchmarks for success
(What are the goals for judging the success of the Web site)