Oakland, Calif. � January 27, 2004 � In an unprecedented, historical move, 26 Northern California community colleges
have formed a collaborative to close the state�s digital literacy skills gap and better prepare students to compete in a
global workforce. Led by Cabrillo College, the Bay Area Information Technology Consortium (Bay ITC) is a
collaborative effort among 26 Bay Area community colleges and high technology businesses dedicated to educational
innovation and IT reform. Working with education partners, employers and workforce boards around the Bay Region,
Bay ITC is poised to launch a campaign to raise information technology user skills in response to industry demand for
consistent skills assessment. The campaign launches this month and has already attracted interest from more than 30
community colleges statewide.
Bay ITC is adopting the International Computer Driving License (ICDL) to meet its goal of bringing 10,000 students up
to an industry defined standard by 2005. Known as the world�s leading workforce skills credentialing program, ICDL is
used to create computer literate, skilled workforces in more than 130 countries. More than 3.5 million people
worldwide have earned or are earning their ICDL. The ICDL is being executed as an assessment that validates
instruction throughout a variety of courses in the community college system. There is no cost for a college to join the
campaign. Community colleges have existing assessment and instructional infrastructures sufficient to support the roll
out of ICDL, and there are no additional investments required by the state.
Bay ITC will open nine ICDL testing centers this month at San Francisco Bay Region, Orange County and Kern County
community colleges. In mid-March, more than 20 additional ICDL testing centers from across the state will join the
campaign. Bay ITC plans to make the program available to all of the community colleges, K-12 partners, workforce
investment boards and companies throughout California as part of an information competency campaign.
California Community College System: World�s Largest System of Higher Education
Linking the scale of California community colleges to industry, government, other higher education providers and
community agencies promises tremendous returns, according to Claire Biancalana, interim president of Cabrillo
College. �We propose to undertake change efforts on a scale that, to our knowledge, has never been attempted in the
community college system,� said Biancalana. �We believe that working collaboratively at regional and statewide levels is
essential to the initiative�s success. This effort will provide California residents and businesses with the skills that they
need to remain competitive in a rapidly changing economy.�
IBM helps launch ICDL Initiative in California
IBM has taken an active role in this program and other digital literacy initiatives. "These are the kind of steps we need
to take to answer California's sustainable economic development challenges," said Ted Olsson, IBM's Manager of
Corporate Community Relations, Western States and a member of Bay Area Council's Education and Workforce
Preparation Task Force. "ICDL will provide new opportunity for California students to enhance their job skill proficiency
and to take advantage of the technology needed to perform more than 90 percent of today's jobs. Driving the
campaign to include K-12 partners will even further enhance efforts to prepare residents for success in education and
the workforce."
How will California benefit from ICDL?
The loss of jobs in California is at an all-time high. According to area leaders, California must develop more
competitive advantages in order to retain jobs and compete with other states and regions. Key among these is a
workforce that has the necessary IT skills that employers can bank on.
In many European countries, approximately two percent of the population is ICDL certified, according to Grant Castle,
president of ICDL-US. �These levels were achieved in about five years and with the major worldwide momentum behind
ICDL, a one to two percent penetration rate for California is definitely attainable. It�s already happened in Ireland,
England, Italy and several other countries,� Castle explained. �California is a global economy on its own; a tool that has
proven itself on a global basis as a job-creation tool is a perfect fit for the state now,� said Castle. �By working with
state and local employers, the demand for workers with their ICDL should grow quickly.�
ICDL is used as the global measurement workforce standard in major universities and businesses including: Trinity
College-Dublin, Ireland; Univ. of South Africa; National Univ. of Ireland � Maynooth and Galway campuses; Royal
College of Surgeons of Ireland; IBM-UK; Volkswagen-South America; Heineken-Ireland; as well as the UK National
Health Service.
�With the ICDL tool, we will quickly reach a scale that makes a significant economic impact,� said Corey Kidwell,
executive director of Bay ITC. �ICDL provides a consistent measurement that validates the learning taking place in
community colleges around the state, and it provides business and industry with an independent assessment of those
skills that is clear, consistent and validated by companies around the globe.�
About the Bay Area Information Technology Consortium (Bay ITC)
Bay ITC is a collaborative regional effort among 26 California Bay Area community colleges and high technology
businesses dedicated to educational innovation and information technology program reform in the Bay Region
community college system. The Bay ITC represents the strongest workforce development network in the Greater Bay
Area. It provides a unified voice to assess and define regional workforce development needs in IT. Bay ITC has
garnered support from Intel, Sun Microsystems, Hewlett-Packard, and Cisco Systems, and others. Originating in the
Silicon Valley, the Consortium now includes colleges from Monterey to Santa Rosa and extends from San Francisco to
the Napa and Tri-Valleys. Additional information about Bay ITC is available at www.bayitc.org,
or by calling 510-663-2277.
About the International Computer Driving License
The International Computer Driving License (ICDL) is a globally recognized certification program that enables
individuals to validate workforce-ready computer skills. Using a seven-module certification program, ICDL validates
each user�s proficiency in the areas of basic computer competency, including basic concepts of Information Technology,
file management, Internet and e-mail use, word processing, spreadsheets, presentations and databases. Based in
Southport, Connecticut, ICDL-US is the sole U.S. licensee of the ICDL/European Computer Driving Licence (ECDL)
Foundation. For more information, visit ICDL at www.icdlus.com or call 866-799-4235.
About the European Computer Driving License Foundation
The European Driving Licence Foundation Ltd. (ECDL-F) is the governing body for the European Computer Driving
Licence (ECDL) program. The ECDL is a globally recognized certification program with more than 3.5 million
participants in more than 130 countries. The program is known as the International Computer Driving License (ICDL)
outside Europe. ECDL/ICDL certifies that the holder has knowledge of the essential concepts of information technology
(IT) and is able to use a personal computer and common computer applications at a recognized level of competence.