Research Guide (Business Information Sources) Santa Rosa Junior College

BUSINESS INFORMATION SOURCES

Typical Research Flow
Reference	Books	Articles	Web	Associations	Citing

This research guide highlights some sources used for locating information. Consult with a Reference librarian for further assistance or for help in locating the information needed.

Encyclopedias, Dictionaries and Handbooks
The following Reference Sources should be helpful in locating background information:

Accounting Handbook

Doyle REF/HF/5635/.S586/1990

Corporate Directory of U.S. Public Companies

Doyle & Mahoney Ref/HG/4057/.A156468/200

2004-05 at Mahoney 2003 at Doyle

Dictionary of Business Terms

Doyle & Mahoney Ref/HF/1001/.F78/2000

Dictionary of Finance

Doyle & Mahoney REF/HG/151/.A86/1988

Dictionary of Marketing Terms

Mahoney REF/HF/5415/.D4874/1995

Dictionary of Personal Finance

Doyle & Mahoney REF/HG/151/.S427/1992

Directory of Corporate Affiliations

Doyle & Mahoney Ref/HG/4057/.A219/1996

Mahoney 1996 edition, Doyle 2001edition

Encyclopedia of Business and Finance

Doyle Ref/HG/1001/.E466/2001/v.1-2

Encyclopedia of Money

Doyle & Mahoney REF/HG/216/.A43

Financial History of the United States

Doyle Ref/HG/181/.M297/2002/v.1-3

History of Accounting: An International Encyclopedia

Mahoney REF/HF/5605/.H573/1996

International Business Information

Doyle Ref/HF/54.5/.P33/1998

How to find it and how to use it.

Marketing Encyclopedia Issues and Trends Shaping the Future

Mahoney REF/HF/5415/.M2982/1995

Call Numbers to Browse:

HD HF HG HV

The following Reference subscription Electronic Databases can also be helpful:

Encyclopedia Britannica Online

Access databases from: SRJC Articles & Databases http://www.santarosa.edu/library/ftdb. Off campus access requires a user name and PIN number. Apply for a PIN.

Books Top
The SRJC Library Catalog lists books under author, title and subject. (Any wording specific to handout goes here.) The following subject headings should contain useful information:

ADVERTISING

MANAGEMENT

BUSINESS

MARKETING MANAGEMENT

BUSINESS COMMUNICATIONS

SELLING

BUSINESS ETHICS

WOMEN IN BUSINESS

CONSUMPTION (ECONOMICS)

Access the SRJC Library Catalog at:http://library.santarosa.edu Select the "Exact Subject Heading" Search Type and type in any of the subject headings.

Magazines and Newspaper Articles Top
The library subscribes to a variety of electronic databases to help you locate articles in popular magazines, scholarly journals and newspapers. The following databases should contain information on your subject:

Expanded Academic ASAP(Info Trac)	All ProQuest Databases
ProQuest Research Library	SIRS Researcher
ABI Inform Databases	ProQuest Business Databases
Hoover's Company Records	ProQuest Career & Technical Education
ProQuest Computing	ProQuest Telecommunications

Access databases from: SRJC Articles & Databases http://www.santarosa.edu/library/ftdb. OFF campus access requires a user name and PIN number. Apply for a Pin.

The library has print copies of the following magazines of particular interest:

Advertising Age

Fortune

Black Enterprise

Harvard Business Review

Business Economics

Journal of Marketing

Business Week

Kiplingers Personal Finance

Economist

Sonoma Business

Forbes

Working Woman

To locate other titles subscribed to by the SRJC Libraries (in print and in electronic databases) go to the:
Library Periodicals List

Web Resources Top
The following selected websites should be helpful in finding information:

SRJC Internet Resources by Subject:

Business & Finance http://www.santarosa.edu/library/Refs/business.shtml

Librarians' Internet Index:

Business
http://search.lii.org/index.jsp?tn=1title,description,publisher,creator,allTags,keywords,extra_words,searchableid&tv=Business&ss=1

The World Wide Web has no standards, quality and reliability of Information and can vary greatly.

Access How To Evaluate Information Resources: http://www.santarosa.edu/library/guides/eval.shtml

Associations and Organizations Top
Use these websites to locate organizations and associations:

Associations on the Net http://www.ipl.org/div/aon

This guide offers access to many scholarly and trade organization/association websites. The directory lists broad categories allowing you to select more narrow subheadings.

Scholarly Societies Project http://www.scholarly-societies.org/subjects_soc.html

This website provides access by subject to national and international societies with scholarly, academic, or research goals. There are strict guidelines for resource inclusion and a URL stability ranking for each website.

Citing Sources Top
For assistance in using the citation style required by your instructor, check the following citation guides:

MLA (Modern Language Association)

APA (American Psychological Association

Other Styles:(Chicago, Turabian, CBE, and more.)

Access any of these guides from: http://www.santarosa.edu/library/Refs/cite.shtml

Copyright (C) 2004 Santa Rosa Junior College All rights reserved.	By: Santa Rosa Junior College Libraries.
Last updated: November 15, 2006	Questions and Comments: Phyllis Usina