The Redwood Empire Small Business Development Center has
a team of consultants on staff who have extensive experience in many areas
relating to starting and improving small businesses. These men and women have
varied backgrounds and management skills making them valuable resources to
the small business community. Their biographies are listed below.
Cathy Balach
Cathy Balach has founded, run, and successfully grown two businesses in the retail and e-commerce fields. With both an MBA from the University of North Carolina and a Master of International Management from the American Graduate School of International Management, she has worked throughout North America, Europe, and Australia. Cathy has extensive experience in education as a professor of business and consulting experience with Pricewaterhouse Coopers. Her areas of expertise are marketing and public relations, small business development and strategy, project planning, and accounting/financial systems. In addition to her work in the fields of retail and e-commerce, her career has also included work with specialty food manufacturing and wineries.
Paul Bozzo
Paul Bozzo has a professional background that combines ten years as a senior manager in the retail banking sector with five years as a management consultant working directly with CEOs and entrepreneurs worldwide. As a senior consultant and lead seminar facilitator for E-Myth Worldwide, Paul was instrumental in helping small businesses and major corporations develop strategies to take their companies to the next level. Specific areas of expertise include entrepreneurial strategy, business planning, venture financing, niche marketing and web-based technology. Paul holds a B.S. in Information Systems and MBA from California State University, Fresno.
Tina Eastman
Tina Eastman has over 30 years experience in owning and managing small businesses. She has been the CEO and COO for small and mid-size companies, and has worked in a variety of industries and service businesses, including law, real estate, nutriceutical development, and insurance. As a Certified E-Myth Consultant, Tina coached national and international small businesses in the areas of leadership, strategic planning, business systems, marketing and sales, and finance. Tina holds an M.A. from San Francisco State University and California State licenses in Real Estate and Insurance. She is an educator, a published author, and public speaker, and has a particular passion for working with small business owners.
Evert Fernandez
Evert Fernandez is a bilingual, English/Spanish, small business consultant.
He has an extensive background in sales, marketing, financial planning, training,
presentation and customer service. He is experienced in a variety of corporate
environments with small, mid and fortune 500 companies. He has exceptional
success in community involvement, projects, events and fund raising. In addition,
he is a founding member of the Sonoma County Hispanic Chamber of Commerce.
Betsy Fischer
Betsy Fischer has worked in the hospitality industry for thirty years. Her
career has included positions in the restaurant, hotel and wine industries,
as well as in trade association management, writing, public speaking and teaching.
Betsy is also an instructor in the Culinary Arts Program at Santa Rosa Junior
College where she teaches dining room management, culinary supervision and
leadership, food and beverage operations and food and wine studies. She has
also operated Winespeak, a wine education service, for the past seventeen
years. Betsy is a past director of the Society of Wine Educators,
the Sonoma County Convention and Visitors Bureau and Select Sonoma County.
She currently sits on the culinary advisory committees of Piner High School
and Casa Grande High School and is past chair of the Food Industry Advisory
Forum. She is a frequent public speaker, most recently for the Hospitality
Committee of the Sonoma County Workforce Investment Board and for the Tasting
Room Strategies Conference, sponsored by Vineyard and Winery Management Magazine.
Harlan Hanson
Harlan Hanson is a Certified Public Accountant with an extensive background
in both financial and manufacturing management. Most recently he was the founder
and President/CFO of Total Scale Systems, an industrial distribution company
with outlets throughout California. Harlan was also President of National
Controls Inc., an electronic/mechanical manufacturing company. At Optical
Coating Laborites Inc., he was Controller for this high technology manufacturing
company during a period of rapid growth. His experience in planning, cost
control, taxation, and general business management is a valuable to businesses
in need of assistance.
Noah Harris
Noah Harris is a multi-lingual (Spanish and Portuguese) professional with a career reflecting over 15 years of operations, training, management, leadership, and consulting experience in a range of industries including: business development, risk management/loss prevention, logistics, education and non-profit. He is a consulting partner of the Krause Management Group, and provides academic market development consultation to EverFile Systems, Inc. Noah holds a B.S. in Business Management from the University of Phoenix and is completing a M.A. in Organization Management & Development from Fielding Graduate University.
Robert Lane
Robert Lane is a former Deputy for Small Business with the Defense Logistics
Agency where he monitored large prime contractors to ensure that they did
business with small, minority, and women owned businesses. Robert retired
from the Department of Defense after 33 years of federal service, and immediately
accepted a position as a Procurement Specialist with the Bay Area Procurement
Assistance Center in Oakland, CA. Robert's experience also includes being
a Procurement Specialist with the Commission on Economic Development for the
State of Nevada and an Outreach and Marketing Director for Procurement Resource
Center, helping small businesses obtain certification as a "Small Disadvantaged
Business" under the new regulations by the Small Business Administration.
In addition, Robert teaches Small Business Management at various community
colleges in the Bay Area.
John Lundin
John Lundin has a diverse and extensive information technology background. As the founder of a small business, he uses office, computing, network and communications technologies to leverage his abilities and promote his information services. John has also taught and researched in management information systems at San Jose State's College of Business. He holds BS and MBA degrees from the University of Denver and a PhD from the University of Texas. Prior to teaching, John worked for well known business software development, computer hardware manufacturing and information systems consulting organizations. In addition to his existing consulting practice, he is a consultant with the SBDC Technology Advisory Program. He assists business clients on ways to fix existing technology problems, on how to navigate the complex information technology environment, and how to use information technologies more effectively in their business.
Cynthia Riggs
Cynthia Riggs is a business counselor and specialist in business
development. Ms. Riggs assists small businesses examine new business
opportunities, develop financial or marketing skills, or evaluate any
part of their business. Riggs’ broad background includes an ability
to take a vision and make it real. For twenty years, Cynthia owned
Making It Big, a manufacturing and mail order catalog company, which
she sold in the spring of 2004. The Making It Big story was developed
into an academic case study, published in “Crafting and Executing
Strategy,” a 2004 university textbook. As a business mentor and a One
Page Business Plan consultant, she has helped many people to achieve
their business goals.
Steve Schneider
Steve Schneider has been the Coordinator and consultant of the Sawyer Center
since 1995. Steve provides valuable information and assistance on the inventive
process and helps individuals and small businesses develop ideas into marketable
products. He has extensive experience providing information about patents,
trademarks and copyrights. His background includes over 35 years in the consumer
electronics field working with such companies as Pioneer, Sanyo and Panasonic
as sales representative, distributor, importer, buyer and trade show exhibitor.
His broad experience has given him a vast network of resources that he shares
with his clients and workshop participants.
Janet Wentworth
Janet Wentworth is a small business consultant who works with business owners to help them achieve business success. As the owner of her own marketing company, Janet works with small businesses in a variety of industries, supporting their print and online marketing needs. More than 20 years experience with local technology companies, such as Optical Coating Laboratory, Inc. and Computer Associates, has given her a strong business, accounting and marketing background, with specific expertise in accounting, branding, product marketing, internet marketing, product introductions and partner relationships. She has a B.S. degree from the University of California, Davis; is a board member of the Sonoma County Web Developers; and is a consultant with the SBDC Technology Advisory Program.