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COUNSELORS

The Redwood Empire Small Business Development Center has a team of consultants on staff who have extensive experience in many areas relating to starting and improving small businesses. These men and women have varied backgrounds and management skills making them valuable resources to the small business community. Their biographies are listed below.

Cathy Balach

Cathy Balach has founded, run, and successfully grown two businesses in the retail and e-commerce fields. With both an MBA from the University of North Carolina and a Master of International Management from the American Graduate School of International Management, she has worked throughout North America, Europe, and Australia. Cathy has extensive experience in education as a professor of business and consulting experience with Pricewaterhouse Coopers. Her areas of expertise are marketing and public relations, small business development and strategy, project planning, and accounting/financial systems. In addition to her work in the fields of retail and e-commerce, her career has also included work with specialty food manufacturing and wineries.

Cathy Balach

Paul Bozzo

Paul Bozzo has a professional background that combines ten years as a senior manager in the retail banking sector with five years as a management consultant working directly with CEOs and entrepreneurs worldwide. As a senior consultant and lead seminar facilitator for E-Myth Worldwide, Paul was instrumental in helping small businesses and major corporations develop strategies to take their companies to the next level. Specific areas of expertise include entrepreneurial strategy, business planning, venture financing, niche marketing and web-based technology. Paul holds a B.S. in Information Systems and MBA from California State University, Fresno.

Paul Bozzo
Tina Eastman

Tina Eastman has over 30 years experience in owning and managing small businesses. She has been the CEO and COO for small and mid-size companies, and has worked in a variety of industries and service businesses, including law, real estate, nutriceutical development, and insurance. As a Certified E-Myth Consultant, Tina coached national and international small businesses in the areas of leadership, strategic planning, business systems, marketing and sales, and finance. Tina holds an M.A. from San Francisco State University and California State licenses in Real Estate and Insurance. She is an educator, a published author, and public speaker, and has a particular passion for working with small business owners.

Tina Eastman
Evert Fernandez

Evert Fernandez is a bilingual, English/Spanish, small business consultant. He has an extensive background in sales, marketing, financial planning, training, presentation and customer service. He is experienced in a variety of corporate environments with small, mid and fortune 500 companies. He has exceptional success in community involvement, projects, events and fund raising. In addition, he is a founding member of the Sonoma County Hispanic Chamber of Commerce.

Evert Fernandez
Betsy Fischer

Betsy Fischer has worked in the hospitality industry for thirty years. Her career has included positions in the restaurant, hotel and wine industries, as well as in trade association management, writing, public speaking and teaching. Betsy is also an instructor in the Culinary Arts Program at Santa Rosa Junior College where she teaches dining room management, culinary supervision and leadership, food and beverage operations and food and wine studies. She has also operated Winespeak, a wine education service, for the past seventeen years. Betsy is a past director of the Society of Wine Educators, the Sonoma County Convention and Visitors Bureau and Select Sonoma County. She currently sits on the culinary advisory committees of Piner High School and Casa Grande High School and is past chair of the Food Industry Advisory Forum. She is a frequent public speaker, most recently for the Hospitality Committee of the Sonoma County Workforce Investment Board and for the Tasting Room Strategies Conference, sponsored by Vineyard and Winery Management Magazine.

Betsy Fischer

Harlan Hanson

Harlan Hanson is a Certified Public Accountant with an extensive background in both financial and manufacturing management. Most recently he was the founder and President/CFO of Total Scale Systems, an industrial distribution company with outlets throughout California. Harlan was also President of National Controls Inc., an electronic/mechanical manufacturing company. At Optical Coating Laborites Inc., he was Controller for this high technology manufacturing company during a period of rapid growth. His experience in planning, cost control, taxation, and general business management is a valuable to businesses in need of assistance.

Harlan Hanson

Noah Harris

Noah Harris is a multi-lingual (Spanish and Portuguese) professional with a career reflecting over 15 years of operations, training, management, leadership, and consulting experience in a range of industries including: business development, risk management/loss prevention, logistics, education and non-profit. He is a consulting partner of the Krause Management Group, and provides academic market development consultation to EverFile Systems, Inc. Noah holds a B.S. in Business Management from the University of Phoenix and is completing a M.A. in Organization Management & Development from Fielding Graduate University.

Noah Harris

Robert Lane

Robert Lane is a former Deputy for Small Business with the Defense Logistics Agency where he monitored large prime contractors to ensure that they did business with small, minority, and women owned businesses. Robert retired from the Department of Defense after 33 years of federal service, and immediately accepted a position as a Procurement Specialist with the Bay Area Procurement Assistance Center in Oakland, CA. Robert's experience also includes being a Procurement Specialist with the Commission on Economic Development for the State of Nevada and an Outreach and Marketing Director for Procurement Resource Center, helping small businesses obtain certification as a "Small Disadvantaged Business" under the new regulations by the Small Business Administration. In addition, Robert teaches Small Business Management at various community colleges in the Bay Area.

Robert Lane

John Lundin

John Lundin has a diverse and extensive information technology background. As the founder of a small business, he uses office, computing, network and communications technologies to leverage his abilities and promote his information services. John has also taught and researched in management information systems at San Jose State's College of Business. He holds BS and MBA degrees from the University of Denver and a PhD from the University of Texas. Prior to teaching, John worked for well known business software development, computer hardware manufacturing and information systems consulting organizations. In addition to his existing consulting practice, he is a consultant with the SBDC Technology Advisory Program. He assists business clients on ways to fix existing technology problems, on how to navigate the complex information technology environment, and how to use information technologies more effectively in their business.

John Lundin

Cynthia Riggs

Cynthia Riggs is a business counselor and specialist in business development. Ms. Riggs assists small businesses examine new business opportunities, develop financial or marketing skills, or evaluate any part of their business. Riggs’ broad background includes an ability to take a vision and make it real. For twenty years, Cynthia owned Making It Big, a manufacturing and mail order catalog company, which she sold in the spring of 2004. The Making It Big story was developed into an academic case study, published in “Crafting and Executing Strategy,” a 2004 university textbook. As a business mentor and a One Page Business Plan consultant, she has helped many people to achieve their business goals.

Cynthia Riggs

Steve Schneider

Steve Schneider has been the Coordinator and consultant of the Sawyer Center since 1995. Steve provides valuable information and assistance on the inventive process and helps individuals and small businesses develop ideas into marketable products. He has extensive experience providing information about patents, trademarks and copyrights. His background includes over 35 years in the consumer electronics field working with such companies as Pioneer, Sanyo and Panasonic as sales representative, distributor, importer, buyer and trade show exhibitor. His broad experience has given him a vast network of resources that he shares with his clients and workshop participants.

Steve Schneider

Janet Wentworth

Janet Wentworth is a small business consultant who works with business owners to help them achieve business success. As the owner of her own marketing company, Janet works with small businesses in a variety of industries, supporting their print and online marketing needs. More than 20 years experience with local technology companies, such as Optical Coating Laboratory, Inc. and Computer Associates, has given her a strong business, accounting and marketing background, with specific expertise in accounting, branding, product marketing, internet marketing, product introductions and partner relationships. She has a B.S. degree from the University of California, Davis; is a board member of the Sonoma County Web Developers; and is a consultant with the SBDC Technology Advisory Program.

Janet Wentworth