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Classified Employment Opportunities

Public Relations

Supplemental Questionnaire

Download Classified Employment Application


Thursday, July 31, 2014
(initial screening date; open until filled)


The Public Relations Department of Santa Rosa Junior College is seeking a qualified individual with demonstrated strategic social media, marketing and public relations skills to join an outstanding team of administrators, faculty and staff to provide high quality services to our district, our business community, and to our students. This is a regular, full-time District and independently funded Classified position. Generally, the hours of employment will be between 8:00 a.m. - 5:00 p.m., Monday through Friday, but work schedules may vary, so candidates must have scheduling flexibility to meet the changing needs of the department. Under direction of the Director of Communication & Marketing, and the Executive Director of the Santa Rosa Junior College Foundation, this individual assists in promoting District programs using current social media, traditional media and marketing techniques. Appointments are contingent upon funding and Board approval.


Through an integrated marketing/public relations strategy, the Public Relations Department tells SRJCs story to strengthen public awareness of and support for SRJCs quality educational offerings and services to students, and to increase student enrollment. Public Relations incorporates a team approach to achieve strategic communication goals. Our goal is to provide most institutional communications, including social media, publications and product development, media relations, marketing, advertising, design, graphics, writing and editorial services, web development, photography, and events promotion, under a centralized communications service.


Required Abilities and Knowledge:

The ability to analyze social media and marketing trends; develop sophisticated social media and marketing strategy programs; work under pressure in a fast-paced professional environment to meet deadlines; establish priorities and take initiative with minimal supervision; coordinate multiple projects simultaneously; communicate effectively in English; take photographs for use in social media; perform basic web editing; train and direct the work of others; maintain cooperative working relationships as a member of a team; and demonstrate sensitivity to, and respect for, a diverse population. The knowledge of best practices and trends in social and traditional media and marketing; principles of public communications; correct English usage, spelling, punctuation and vocabulary; standard computer software including Microsoft Office suite, social media platforms such as Facebook, Twitter, YouTube and HootSuite; basic web editing techniques.

Required Education/Experience:

Associates degree with coursework in public relations, journalism, fundraising or related fields AND progressively responsible experience in social media, social marketing, communications or public relations; OR the equivalent.


  • Bachelor's Degree in Public Relations, Journalism, Fundraising or related field

  • Significant experience in social media strategy, social marketing, marketing, and communications.

If you do not possess the minimum qualifications exactly as stated above, you must file for equivalency. If claiming equivalency, applicants are responsible for documenting all course work, degree programs and related professional experience at time of application.


The Coordinator, Marketing and Social Media provides strategy, analysis and implementation in order to assist the Director of Communication and Marketing (Public Relations) and Executive Director (SRJC Foundation) in support of the promotional goals of the District.


Analyzes, develops and delivers current social marketing deployment, social strategy development and integration plans to improve communication and increase community engagement and support; implements and maintains SRJC Districts social media content, such as Facebook and other social media; identifies social media opportunities to maximize enrollment, donations, public support and visibility of SRJC; takes photos for posting in social media for SRJC and SRJC Foundation; advises Public Relations and Foundation staff on the most up-to-date social and traditional media trends; provides in-depth analysis of reports to enable data-driven decisions in marketing and social media strategies; creates fact sheets, press releases and other marketing and public relations pieces in order to promote SRJC programs, activities and donations; creates and produces Annual Donor Report and other SRJC Foundation marketing collateral; creates and edits content for Foundation e-newsletter and Insider e-newsletter; edits SRJC Foundation web site; provides accurate and timely information for students, faculty, staff, donors, alumni and community members, to gain support for SRJC and its public initiatives; builds community, connections and engagement with the current and potential SRJC audience in Sonoma County and beyond, including in statewide community college organizations; researches and develops newsworthy storylines that spotlight SRJCs successful programs, faculty and staff recognition and achievement, community involvement, scholarships and donors; interviews students, faculty, staff and donors for story development; identifies program needs and ideas that may further develop marketing products that increase visibility of SRJC and its programs; works with Public Relations staff to enhance interaction between SRJC website and social media; assists in the development of promotional materials, such as brochures, posters, fliers and presentations; trains and directs the work of student employees, interns and volunteers.


In order to be given priority consideration for this position, applicants must submit AN ORIGINAL PLUS ONE COPY OF EACH of the following documents by the priority filing deadline:

  1. A completed Santa Rosa Junior College Classified Application Form and Personal Data Form. Voluntary Data Form is optional.
    • If applicable, completed Equivalency Application.
  2. A cover letter explaining your interest in the position, including how you meet the requirements and are qualified to perform the duties as listed in the Examples of Duties section of this announcement.
  3. A statement describing your demonstrated experience in understanding and being sensitive to the diverse academic, socioeconomic, cultural, disability and ethnic backgrounds of community college students and staff.
  4. Current Resume.
  5. Supplemental Questionnaire.
  6. Two writing samples are required in advance: at least one should be about a successful social media campaign strategy you have created and implemented. Others could be press releases, marketing pieces or web sites. Can be submitted digitally (send link or include CD/DVD).
  7. Copies of transcripts of all college level course work (unofficial copies acceptable (both sides), but official transcripts must be submitted prior to hiring). If transcripts are from an institution outside of the United States, applicants must provide a formal evaluation of their foreign degree(s) at the time of application. Contact the Human Resources Department for more information.

(In loose-leaf form - no folders or binding please.)


  • Salary Range: $4,467 - $5,431 per month (2013/14 Salary Schedule); maximum initial placement at $4,925 per month (placement within this range is based on assessment of previous experience as documented in application materials).

  • Fringe benefits: The District offers a competitive health & benefits package for employees and eligible dependents (benefits are pro-rated for part-time employees).

  • Leave/Holiday time: Full-time classified members earn 8 hours of sick leave and start off accruing 6.67 hours of vacation for each month worked (accrual rate increases after third year of employment and rates are pro-rated for part-time employees). Employees are also compensated for holidays recognized by the District (14 holidays/year, pro-rated for part-time employees).

Classified employees are required to become a dues paying member of the Service Employees International Union (SEIU), or pay a service fee.


Application Materials & Procedures

To download job announcements and application materials, please go to or contact us to be mailed the materials to apply :

Human Resources Department

Santa Rosa Junior College

PHYSICAL ADDRESS: 1988 Armory Drive

MAILING ADDRESS: 1501 Mendocino Avenue

Santa Rosa, CA 95401

PHONE (707) 527-4954

FAX (707) 527-4967


The office is located in the Button Building on the college campus and is open from 8:00 a.m. to 5:00 p.m., Monday through Friday.

All documents included in your application file become the property of the college and will not be returned. Your file for this opening will not be considered for future openings. New documents must be submitted for each opening.

It is the candidate's responsibility to be sure that ALL required materials are in the Human Resources Department by 5:00 p.m. on the priority filing deadline to be given priority consideration. Applications received after the priority filing deadline will be considered only if the initial priority screening is unsuccessful.

Following the priority filing deadline, applications which are complete for screening will be forwarded to a screening committee for review. Approximately 15 to 20 days later, we will notify you whether or not you have been chosen for interview. Those applicants most suitably qualified for the position will be invited to appear for oral interviews before a Screening Committee. The Screening Committee may include representatives from the Faculty, the Administration, the Classified Staff, the Student Body, and the Board of Trustees.

Although Santa Rosa Junior College does not reimburse candidates for expenses related to the first interview, candidates traveling from out of the area for administrative or full-time faculty positions who are selected as finalists will be offered a travel stipend for their administrative interview(s).

If you are in need of special services or facilities due to a disability in order to apply or interview for this opening, please call the Human Resources Department.

CONDITIONS OF EMPLOYMENT (Prior to beginning employment):

  1. In accordance with Federal Law all employees must provide proof of eligibility to work in the United States.
  2. Pass a pre-employment physical examination.
  3. Must be fingerprinted and have background clearance (at applicant's expense); and
  4. Must take a TB test (once hired and every four years thereafter).

The Jeanne Clery Annual Security Report, which includes personal safety and crime prevention information, related District policies, and District crime statistics, is available at or paper copies are available upon request from the District Police Department.

Equal Employment Opportunity

SRJC attracts and retains the most qualified faculty and staff from diverse backgrounds. This is achieved through an inclusive recruitment strategy and a rigorous, thorough hiring process that begins with the fair and consistent evaluation of each application for minimum qualifications and demonstrated skills specific to each position. Because the ability to serve students from broad cultural heritages, socioeconomic backgrounds and genders is a key commitment of the College mission, SRJC actively encourages applications from candidates who recognize the value that diversity brings to a professional educational community.