Present: Sherrie Arendt, KC Boatsman, Ed Buckley, Kerry Campbell-Price, Ken Fiori, Doug Garrison, Joy Gibson, Kimberly Kalember, Kimberlee Messina, Steve Morris, Eve Nighswonger, Peg Saragina, Stephanie Thompson.

• Members reviewed the minutes from 10/01/01. No changes were made to the minutes.

• Marketing Research & Outreach Efforts – Continued Discussion:

Stephanie Thompson introduced Joy Gibson, who is the Project Coordinator for the Capacity Development grant, a two-year program designed to develop and pilot a process for rolling out new programs and curriculum to the business community. The pilot projects for the grant will be the winery maintenance mechanic and electro-mechanical technician programs. The program includes outreach and marketing functions and seeks to implement a model that can be successful for a variety of programs intended to respond to regional industries’ workforce training needs.

Kerry Campbell-Price shared a series of options to increase SRJC’s overall market:

1. Attract more students through ~

1. Outreach to new markets
2. Mining existing markets (concurrent enrollments students, non-credit students)

1. Encourage current students to take additional classes
2. Increase the conversion rate from application to registration; current systems do not follow up with students who apply but don’t register for classes
3. Increase the retention rates of students who enroll but drop before (or after) 1^st census.
4. Increase the retention rate of students from term to term.

Discussion continued about the breadth of these options. It was agreed that Student Services is addressing several of these activities but others are not actively pursued. The tendency to attempt to design a response to all of these areas can delay action overall, but activity in some areas can occur rather quickly.

Sherrie Arendt reported on the pilot to track existing concurrent enrollment students at Santa Rosa, Petaluma, and Cloverdale High Schools. The goal is to track these students and encourage them through several contacts with the college to a.) continue their concurrent enrollment and b.) attend SRJC after graduation from college. Challenges exist in being able to isolate these students in the college database, but it was agreed that

we should develop a means to create a database of the concurrently enrolled students and design a program to increase the college’s contact with them. For instance, postcards or packets containing necessary forms can be sent to these student prior to December 6, the open enrollment date for concurrent enrollment students. Further contacts can be designed and implemented during Spring to encourage them to enroll at the JC next Fall.

Sherrie recommended reviewing the choice of high schools given the proximity of Santa Rosa High School and the small class size at Cloverdale.

Specific questions needing response:

1. Can a database of concurrently enrolled students be established for this activity?
2. What components of a program to increase our contacts with the concurrent students can be implemented now?

• The Strategic Enrollment Plan & What is the best format? How is it represented in the Integrated Master Plan?:

Several handouts were distributed and the JC College Planning Process flow chart was reviewed. Academic Affairs will be having a retreat in November to discuss those plans and to synthesize a statement of priority. Based on this information, the Components will create an executive summary of institutional trends from which priorities of the college will emanate.

The component parts of the StEP Planning Efforts were reviewed. The are:

Doug Garrison reported on how other colleges have approached development of strategic enrollment plans. Plans tend to fall into two categories:

1. Comprehensive planning efforts including specific goals and activities.
2. General plans intended to monitor institutional progress.

Since the charge of the StEP Committee is to serve as a resource to the components of the college, the latter format seems more appropriate.

A suggested format for the Strategic Enrollment Plan is to use the format of accreditation standards. The committee could annually describe the efforts within specific areas, such as A&R and Outreach, analyze them, and propose plans. These plans could then influence the management-level planning in the respective areas. Doug will present an example of the suggested format.