PHASE II PARKING AND TRANSPORTATION PROGRAM REVISIONS

SUMMARY

March 22, 2001

PREAMBLE: SRJC’s comprehensive parking and transportation program provides service to 37,000 students, full and part-time faculty and staff and to tens of thousands of campus visitors including vendors, consultants and community members.

PROBLEMS: Three significant problems confront the College:

1. There remains a significant shortage of parking spaces.

2. There is a current lack of acreage, at the Santa Rosa Campus, necessary to construct new parking facilities.

3. There are inadequate financial resources to sustain the current operation and construct needed new parking.

RECOMMENDED IMPROVEMENTS:

1. Improve shuttle lot operations by acquiring a permanent location and

extending the hours of service from 7 a.m. until 6 p.m. Monday through Thursday.

Benefit: More dependable location and shuttle lot service

2. Assign temporary staff to shuttle lot and provide fee reduction incentives for voluntary relocation to regular faculty and staff.

Benefit: Increases student parking access by removing approximately 200

temporary and other staff from student lots and may lessen staff parking lot

demand thus easing congestion.

 

3. Improve equity and efficiency in assignment of permanent staff to staff

lots. Improve enforcement of seniority system in assignment of staff to lots.

Benefit: Improved staff morale

 

 

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4. Increase subsidization for alternative forms of transportation including

public transit, carpools and bicycles.

Benefit: Reduce number of cars accessing campus parking lots thus

reducing demand and congestion.

5. Acquire more land for the Santa Rosa Campus and construct additional flat

surface parking (Santa Rosa 500 spaces and Petaluma 250 spaces).

Benefit: Substantial increase of parking space availability at both sites thus easing congestion ad providing needed capacity.

6. Continue to make parking lot improvements at existing lots.

Benefit: Increase of 247 student parking spaces at Santa Rosa and 65 at

Petaluma.

7. Address infrastructure and potential safety concerns.

Benefit: Improve internal and external vehicle circulation and provide for

Improved safety ingress/egress at locations along city streets.

8. Improve parking and transportation system protocols.

Benefit: Improve employee morale, reduce system abuse opportunities

and allow for fair use and access to parking lots.

Funding the Parking and Transportation Program

The College last addressed its semester parking fee structure eleven years ago in 1990. Basic parking fees then were raised from $20 per semester to $40 per semester. Since then operations, land acquisitions and construction costs have risen substantially. It is recommended that the College increase some fees in order to address operational and capital improvements and reduce others in an attempt to induce participation in alternative forms of transportation. The following fee structure is recommended:

 

 

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Current

2001/2002

Semester On-Campus

$40.00

$60.00

Semester w/ASB Discount

$33.00

$50.00

Seniors Discount

$33.00

$50.00

BOG Students

$20.00

$20.00

Shuttle Lot

$20.00

$25.00

Motorcycle Fee

$5.00

$7.50

Carpool (2)

$20.00

$25.00

Carpool (3+)

$5.00

$15.00 each

Summer

$20.00

$30.00

Replacement Decal

$5.00

Full Price

 

It allows for the continued subsidization of BOG students at $20.00 per semester and provides discounts for seniors, ASB members and incentives for use of the shuttle lot and carpools. It changes the replacement decal fee to a semester full price cost basis.

 

PHASE II PARKING AND TRANSPORTATION PROGRAM REVISIONS

MARCH 22, 2001

Parking and Transportation Program Services

Santa Rosa Junior College offers a comprehensive parking and transportation system in an attempt to provide sufficient service for thirty-seven thousand (37,000) College students, full and part-time faculty/staff and to tens of thousands of campus visitors including vendors, consultants and community members. In addition to providing on-campus vehicle parking services, the Parking and Transportation Program offers subsidized public transit passes, bicycle racks, carpooling and off-campus shuttle lot services.

This report analyzes the current problems associated with the parking and transportation system and provides recommended revisions to improve services and fund necessary capital and operational improvements. Parking and transportation programs are required to be financially self-sufficient, hence no general funds are used to operate these services and a variety of fees are relied upon to fund both operational and capital expenditures.

Problems

1. Parking Space Shortages: Even with recent and planned re-stripping projects, there continues to be an insufficient number of parking spaces to accommodate the Santa Rosa Junior College enrollments and staff assignments at the Santa Rosa and Petaluma Campuses. Over time the problem has continued to worsen. The parking problem is growing in the shortage of spaces and in the length of time both campuses are negatively impacted each semester. Whereas ten years ago the Santa Rosa campus was negatively impacted for the first eight (8) to ten (10) weeks of each semester, it is apparent that both campuses experience grave parking shortages throughout the entire semester. Despite continued efforts to increase the number of available parking spaces, the College continues to experience a significant parking shortage.

2. Lack of Acreage: Campus Police and Administrative Services estimate that a minimum of five hundred (500) parking spaces are needed at the

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Santa Rosa Campus and two hundred and fifty (250) more spaces are required to adequately serve the Petaluma Campus. Given one acre of

flat surface parking provides an average of one hundred and twenty five spaces (125), the College needs to acquire or lease, on a long-term basis, four (4) acres of land to appropriately address parking space shortages at Santa Rosa, and develop two acres (2) at the Petaluma campus.

3. Inadequate Financial Resources: California community college parking and transportation programs are self-supporting services. No general fund monies are expended in support of these operations. For Santa Rosa Junior College, the cost of necessary capital improvements and operational expense outstrip revenues necessary to keep pace with parking and program service demand. Two primary factors impact parking and transportation program funding. First, due to current state regulations, fees are artificially capped at a $40 per semester rate (47 cents per day) insufficient to produce the necessary revenue to operate and expand parking and transportation services. Parking revenues are further restricted by mandates limiting the amount of parking fees charged to Basic Opportunity Grant students (BOG) and the College providing various special discounts. Second, the combination of high land acquisition and capital construction costs and program operations exceed revenue production. Land, if available, near the Santa Rosa campus is valued at in excess of $1 million per acre. Construction costs of flat surface parking spaces ($3,000 per space) or multi-level parking structures ($15,000 per space) make the expansion of needed parking services rather expensive. Necessary services such as shuttle lot operations, carpool and transit system subsidies are costly too.

Suggested Parking and Transportation Program Improvements

Through the years, the College has explored a number of alternative approaches to solving its parking and transportation program problems. In addition to added parking spaces through land acquisition, construction and re-stripping, it has developed an off-campus shuttle lot service, partially

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subsidized transit passes, established a car pool incentive program and increased bicycle services. The College has attempted to provide services that are both efficient and equitable. The following suggested improvements attempt to expand and refine the existing services and make existing parking protocols more effective. For much of the current academic year, the Vice President for Administrative Services and the Chief of College Police have held a continuing dialogue with all sectors of the College community in exploring new approaches and refining existing services to better serve our students and staff. The following stems from those discussions and analysis.

1. Improved Shuttle Lot Operations: The shuttle lot operation has provided a needed capacity safety valve for the overall parking program. Highly utilized in the early to mid portions of the semester, the shuttle operation allows an alternative to filled on-campus parking for both students and staff. It has suffered by the lack of a permanent location and reduced service hours. It usage tends to shrink later in the semester due to a reduced demand due to increased on-campus parking opportunities due to the conclusion of short courses and natural attrition.

To better serve its patrons, it is suggested the College extend the operational hours at the Santa Rosa Shuttle Lot and the frequency of service be expanded. It is suggested the Shuttle Lot be open from 7 am to 6 pm, Monday through Thursday and a more consistent location be established. During the course of the semester, should on-campus demand lessen, shuttle lot patrons would then be relocated to campus lot. The off-campus shuttle lot system would be utilized only until adequate on-campus or adjacent parking would become available.

2. Assignment of Staff To The Shuttle Lot: A number of temporary staff, some part-time staff and faculty currently compete for parking spaces within the student parking lots. It is estimated that 150 to 200 temporary staff and an additional 100 regular part-time staff utilize the student lots. A gain in increased student access to student lots would be realized by

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assigning temporary staff to the shuttle lot and seeking voluntary relocation of other regular staff and faculty there too. It is assumed an incentive, a reduced semester parking fee to the shuttle lot users would induce increased staff usage of the off-campus shuttle lot.

To improve student access to student parking lots, it is suggested that temporary staff be assigned to the off-campus shuttle lot and an incentive program involving reduced parking fees for voluntary users of the shuttle lot be developed thus further encouraging its use as an alternative lot.

3. Improved Equity and Efficiency In Assignment of Permanent Staff to Staff Lots: During the course of this past year, the College has reviewed the proposed expansion of the scramble reserved system for on-campus faculty and staff lots. This system would open all staff lots up to faculty and staff use on a "first come, first serve basis". It is assumed it would provide improved efficiency in utilization of staff parking spaces. Under this system staff would not be assigned to a particular lot but would compete for parking in any staff lot throughout the campus. It would then reduce the stress on Campus Police in making lot assignments and providing a seniority system and allowing a wide-range of exemptions. Though plausible, this proposal did not meet with College wide approval and has since been abandoned for the present until overall improved staff lot capacity could be realized. However, the need for efficiency and equity in the administration of the parking and transportation program still exists.

In order to provide improved equity and efficiency in the staff parking lots, it is suggested the College immediately return to a strict application of the staff lot seniority system and allow exemptions in assignment preference only due to certifiable long-term disabilities. It is further hoped with implementation of incentives staff will avail themselves of alternatives thereby reducing the demand for on-campus staff parking and thus easing the congestion in those lots. It is further suggested the

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staff scramble reserved system be revisited when additional staff lot capacity was realized.

 

 

4. Continued Subsidization For Alternative Forms of Transportation: Currently SRJC provides incentives to students, faculty and staff who either use the public transit system (reduced bus pass fees), carpool

(reduced parking fees), bicycles and scooters (racks).

As continued encouragement to use alternative forms of transportation to the College, it is suggested individuals who produce evidence of having a single car semester parking permit during the previous semester be given a 50% reduction in public transit fees. It is suggested reductions for carpooling be continued and the installation of lockable covered bike storage units be implemented.

5. Land Acquisitions and Construction of Additional Flat Surface Parking Lots: While the parking problem is more acute at the Santa Rosa Campus, both campuses need additional parking spaces. Santa Rosa needs an additional four (4) acres of land to accomodate five hundred new parking spaces. The desire would be to acquire such land as close or adjacent to the campus. If accomplished, the College could eliminate the need for the shuttle operation. At an estimated $1 million per acre, obtaining four acres is not only expensive but may be hard to accomplish given the paucity of available land near the Santa Rosa Campus. Yet the additional land and the spaces it would generate are needed.

At the Petaluma Campus, what is needed, on the short term, is the development of two (2) acres of campus land. The additional two hundred fifty (250) parking spaces generated should be sufficient until such time as the commencement of the Petaluma Phase II construction project.

 

 

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Irrespective of the positive impacts of alternative modes of transportation programs (buses, bicycles, shuttle lots, carpooling), SRJC is in continuous need of additional parking spaces at its Petaluma and Santa Rosa campuses. Therefore, it is suggested the College acquire sufficient properties near or adjacent to the Santa Rosa Campus to develop five

hundred (500) additional parking spaces and develop two acres at the existing Petaluma campus to provide an additional two hundred fifty parking spaces (250).

6. Continuous Parking Lot Efficiency Improvements : During the past several months continuing into early Summer, 2001, the College has developed a number of parking lot improvement projects which include re-paving and re-stripping. When completed, the Santa Rosa Campus will net an additional 247 spaces during 2000/2001. Though welcome additions, these increased number of parking spaces and the new parking opportunities they create still fall short of addressing the Santa Rosa Campus need. The administration will continue to explore possible efficiency improvements at the Santa Rosa Campus. The opportunity for further improvement at Petaluma exists. Resealing, re-paving /re-stripping projects are surprisingly expensive. At this point, given parking fund commitments at the new Public Safety Training Center and the current Santa Rosa re-stripping project, there are not sufficient existing funds to address the Petaluma situation.

It is suggested that the College continue to pursue parking program efficiency projects at both the Petaluma Campus and Santa Rosa Campus.

7. Infrastructure/Safety Issues: The older Santa Rosa Campus, in particular, is beset with some infrastructure and safety issues related to parking and internal and external campus circulation. This eighty (80) year old campus has largely evolved rather than planned its infrastructure and circulation patterns. Internal campus vehicular access from one point to another is largely restricted due to facility barriers and other obstacles. There is no off-street perimeter road. Hence traffic flow on-campus and

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on the surrounding city streets is dense. The College may want to explore, with a consultant, whether circulation patterns can be made more safe and efficient. Of particular concern is the increasing number of vehicular accidents along Armory Drive, especially at ingress/egress points at Pedroncelli Center, Scholars and Bear Cub Ways as well as at the intersection of Elliott and Armory. The College has begun working with the City and Cal Trans with an eye to slowing the traffic speed along Elliott and to improving safety conditions at ingress/egress points.

It is suggested that the College consider contracting the services of a parking and traffic consultant to assist the College with its internal and external traffic and parking issues. It is further suggested the College continue to explore, with the City of Santa Rosa, methods of reducing the congestion, speed and safety issues along Armory Drive, in particular, as well as other perimeter city streets.

8. Parking and Transportation System Protocols: There are a number of system equity issues which impact employee morale and their perceptions as to the fairness of the existing parking and transportation system. First, as mentioned previously, enforcement of the existing seniority system needs to be improved. Though a problem related to staff access to those lots closest to their offices and/or classrooms throughout the College, it is particularly acute at the "B" lot adjacent to Bailey Hall. During the past fifteen years, as Campus Police has attempted to implement the seniority system as to preferred parking access, a great number of "exemptions and exceptions" have been granted due to position level of new hires, especially within the administrative ranks. This causes concern to those staff who have been on the parking lot waiting list and are inadvertently denied the opportunity to use their preferred lot due to the sometimes random "last in/first in" assignment of new staff to the lot in question. Those more senior staff frequently describe their status as "first hired/last assigned" and it has clearly become a morale issue and one which places Campus Police in a untenable position when assigning staff parking locations.

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Another systemic problem revolves around the matter of abuse of certain parking privileges. Replacement decals have become an issue for two reasons. First, the College is experiencing a significant increase in computerized forgeries of parking permits. What happens is an individual buys a replacement permit (at $5) and nearly perfectly duplicates it then either sells it or gives it to friends, family members, etc. Also, the College has had a long-term practice of issuing

a "second car" decal for use of a second car when the first car is not available, etc. With increasing frequency, the College Police have discovered both cars with the same permit number on campus at the same time. Thus people who have followed the rules are sometimes confronted with full lots occupied by vehicles that have gained illegal entry.

It is suggested that the College remedy the potential for parking and transportation abuse by a) using a non-duplicating "holographic" symbol on all of its parking permits and b) charging a full fee for replacement decals.

Funding the Parking and Transportation Program

Parking and Transportation Program revenues are insufficient to meet current and future operational and capital improvement needs. The existing fee structure was established in 1990. Over the past eleven (11) years, program costs have continued to escalate (capital construction, materials, land acquisitions, salaries and benefits, etc). As a self-supporting program, the Parking and Transportation program must break even while it provides a service to the College and its community. As previously indicated, the College needs to acquire additional land, construct new lots, encourage alternative modes of transportation thus expanding its capacity and improving its service.

To appropriately raise fees above the current $40 per semester limit, the College must satisfy two conditions. First, it needs to have a FTES to parking space ratio that exceeds the California Community College System

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average ratio. Second, the value of land must also exceed the State average. The College appears to meet both of these conditions:

Based on a survey of the community colleges FTES/ Parking Space ratio, Santa Rosa Junior College’s 5.3 ratio exceeds the 4.3 average of the ninety

(90) responsive colleges and it surpasses those of Sonoma State (2.9) and UC Davis (1.9).

According to the State Board of Equalization, Sonoma County's total assessed value ranks eighth (8th) in California counties at $36,451,862,000 as it surpasses those of forty-five (45) other counties.

Santa Rosa Junior College needs to balance its Parking and Transportation Program budget by taking the following actions:

1. Increase Parking Fees: Change the fee structure as follows:

 

Current

2001/2002

Semester On-Campus

$40.00

$60.00

Semester w/ASB Discount

$33.00

$50.00

Seniors Discount

$33.00

$50.00

BOG Students

$20.00

$20.00

Shuttle Lot

$20.00

$25.00

Motorcycle Fee

$5.00

$7.50

Carpool (2)

$20.00

$25.00

Carpool (3+)

$5.00

$15.00 ea

Summer

$20.00

$30.00

Replacement Decal

$5.00

Full Cost

 

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The current maximum is forty-six (46) cents per school day. With an ASB card, the daily rate is thirty-eight (38) cents per day. With the proposed increases, the daily rate for the maximum fee and ASB discount becomes sixty-nine (69) cents and fifty-seven (57) cents respectively. It is suggested the new rates be kept through and including the 2004/2005 academic year whereupon the College would have the discretion to increase the rates on a periodic consumer price index (CPI) basis.