STRATEGIC ENROLLMENT PLANNING COMMITTEE

Agenda Item #1

STRATEGIC ENROLLMENT PLANNING COMMITTEE

Minutes of October 1, 2001

3:30pm – 5:00pm

Health Sciences Conference Room 4061

Present: Sherrie Arendt, KC Boatsman, Kerry Campbell-Price, Ken Fiori, Doug Garrison, Kimberly Kalember, Kimberlee Messina, Eve Nighswonger, Peg Saragina.

Members reviewed the minutes from 9/17/01. A change was made to the minutes. The word ‘current’ was changed to ‘concurrent’ with respect to high school enrollment.

Institutional Goals:

The asterisked items are to be given particular emphasis for next year. The component goals will reflect these emphasized areas. Doug asked the committee for input on the asterisked items. Eve asked how were the targeted items emphasized last year? IPC receives information from the respective planning groups and they decide which goals will be given more importance. Component ® IPC ® Board. We are now working on goals which were decided on last year. A maximum of four goals are selected.

The committee expressed a desire to focus on goals which emphasize enrollment planning issues. There was discussion about the importance of life long learning and the development of curriculum and schedule formats to allow access to all learners. The projected weekend college was discussed as an example.

The committee supported a recommendation to emphasis goals 3, 4, 6, and 11.

RFP for Marketing Research:

KC Boatsman presented the results of the Student Services Survey. Doug reported that previous information from the Fiscal Solvency Report indicated a decline in enrollment from high school seniors. However, information from the SRJC Fact Book seems to contradict this finding.

Additional data from CPEC and the Sonoma County Office of Education were distributed. After discussion, committee members were asked to give further consideration to proposed RFP for marketing research to improve the enrollment rates of recent high school graduates. Should the resources committed to this purpose be applied to some other enrollment planning task?

Student Services Survey:

Please refer to KC’s Survey for breakdown of categories. Categories were: demographics, ethnicity, time & location of class attendance, ethnicity of student by location of classes taken, percentage of students who "agree" or "strongly agree" that they are treated with respect by various campus groups, usual transportation to and from classes, primary language, non-english primary language, english is not primary language, student access to technology, student access to technology by ethnic group (hispanic % is low – we could target this group, economics not relevant only ethnicity), barriers to staying in college (within SRJC) partial list, barriers to staying in college (outside of SRJC) partial list, part time students: preference to be a full time student, barriers to full time attendance (students desiring more flexibility with regard to classes, times and Petaluma offerings).

Renee LoPilato reported on Ecomms: A specialist from Agilent was hired to facilitate implementation of Ecomms. The program is now ready to be employed, but institutional support is necessary to benefit from its outreach potential. A half time staff member may be necessary. Questions regarding the responsibility for maintenance of the program and coordination with the various college departments remain unanswered. At present, the program does not interface with the college administrative computing system.

Next meeting discussion: CCC are designed to serve large volume of students. How do we mine students who are interested in SRJC? How do we know if it is working? Define the problems. What is lacking/missing? The idea is to institutionalize, then pilot, then fold into existing system.

The next meeting of the StEP Committee will be October 15th, 2001 at 3:30pm in the RACE building Room 4061.